Search Engines Marketing Article: First in a series

You can’t have success on the Internet without traffic. For your Web site, blog, e-mail or advertisement to generate any response or activity, people need to see it.

To paraphrase a philosophical question, if you build the world’s best Web site and nobody sees it, is it really there? You can go to the URL and see it to verify it’s there. But the information you published is not getting out if you’re the only one doing that.

As someone reading this search engines marketing article, you likely have an interest in learning how to increase your Internet audience. How do we know? Well, it is not an accident that you came upon this article. It has been engineered, crafted and optimized so that it will show up in places on the World Wide Web that people who have an interest in this topic are looking. This practice is commonly known as search engine optimization, or SEO. It is performed on articles, Web pages and Web sites. This article is the first in a series which will shed some light on SEO, which you can perform yourself if you have some basic knowledge of how Web pages are constructed.

This series of articles will cover the numerous facets of search engine optimization, and when we’re done, we’ll package them together for you in a step-by-step guide. We invite you to bookmark this site and follow this series in the coming days and weeks.

We’ll start with the steps necessary to craft search engines marketing articles:

The first step in optimizing any article is choosing the “keyword phrase” for which you want to optimize. As people seek information on the Internet, the keyword phrase is the word or words that people will be using for their search. For best optimization results, the exact keyword phrase needs to appear at least once in the article for every 100 words. There are no guidelines for specific locations within the text for the keyword to appear, except that you should try to get it in the first 50 words that appear in the article, including the title. This article is optimized for the keyword phrase “search engines marketing,” and therefore the phrase appears at least six times in this article because the article has more than 500 words. Make sure that you have a ratio of at least 1 percent, or one keyword for every 100 words. The 1 percent is a key measurement in the algorithms search engines use to determine the worthiness of an article to be ranked highly.

We suggest using your word processor’s word count tool to get an accurate number of words in the article. When done, check the number of words. In the case of this article, it was more than 500. The number of keyword occurrences must be one more than the number of hundred words (in this case, “5″). Applying that guideline to this article, we made sure that there were at least six instances of the phrase search engines marketing, including the title. It wouldn’t hurt to have one or two more, because it’s much better to have one or two more than needed than it is to have one or two less.

We’ll examine the importance of using hyperlinks within the article to SEO other Web sites that are important to you in the next search engines marketing article (a bonus keyword phrase occurrence).

Learn the Complete Basics of SEO-Search Engine Optimization

If you’ve been trying to work online for months and still feel unclear about the internet term SEO this article is a must read.  In this article, you will learn  how you can use it appropriately, and what you need to do to be sure you don’t get your site penalized.

(Before I dive right in, Conquest Authority is a training product that covers SEO in full detail, but, you can start off right here.)

As I said in the above paragraph, SEO stands for search engine optimization. The most confusing question new internet marketers ask is what is a search engine? I know this is extremely basic, but this is where you need to start.  Once you learn the absolute basics, when you begin to discover more on the SEO topic, you will have a comprehensive grasp of exactly what it is.

All a search engine is, is a place you go when you are looking for a direct subject from the internet. In example, Google, Yahoo, MSN, Ask, etc. Those sites are all search engines. When you are trying to find an answer on the internet, you go to a search engine, put in the keywords you are looking for, and voila! The search engine “searches” the internet for you and brings up a list of all the sites online that are relevant to your query.

Now you know what a search engine is, and you know what SEO is, let me get into the meat of things and explain how SEO works.

The most important thing you need to do before any optimization, is you must determine your desired targeted keywords for your site. To be more specific, finding the terms you want your site to rank for with the search engines. An example of this would be:

Let’s say you have a website about repairing computers. People who are searching for information on repairing their computers may search for these terms: how can I get my computer fixed, why does my computer have a blue screen, or my computer is broken. These would all be considered long tail keywords, and those are what you would want to aim for, because they are the keyphrases that people search the search engines for.

Take care when deciding on your keywords or key phrases, they are actual terms that get searched for, if not, you won’t get any traffic to your site. (Another tip is to make sure you pick keywords that don’t have lots of other websites targeting them. You might not still get traffic if there is too many sites competing.) I highly recommend using a keyword research tool to really find some hidden ones. You can use Google’s free keyword tool, or Wordtracker’s free tool if money is an issue. They are fantastic starter tools, and they do the job just fine. after you start making some money, I highly recommend you get a paid tool because they are so much more effective, and you can really find some good keywords you would never have thought of.

You can read out more about keyword research and finding good keywords here.

Okay, so now that you have your keywords, the next step is to be sure your site is optimized for those keywords. How can you do this? It’s really simple, actually.

The number one rule is always title your page or post with your keywords. This is known as your title tag. Title tags have a large influence on the search engines when they go to your site, so whatever you title your page, the search engines will assume it is a keyword and you want to rank for it. This holds true for your domain name as well. Your page/post title and your website title (domain name) are very big factors in the SEO world.

aAfter you have bought your domain (the website address), and you have chosen your targeted key phrases or words, the next part is to add content to your website or blog. Write an article that is at least 400-500 words, and don’t forget to include your targeted keywords or phrases at least 2-3 times in the content. Be careful not to go overboard with this, or you can get penalized. Keepin in mind the keyword density is not over 7% (amount of keywords vs. actual words on page). Staying under 6-7% is much better. If you go over this recommended safety net, the search engines may see you as “keyword stuffing”. Keyword stuffing means using your keywords over and over again, and your website will pay for it if you do that, I promise.

The more content you have on your page, the better chance you have of being able to get all your keywords in and not make it look like you are keyword stuffing. In other words, keep your posts and pages long, and you can get all your keywords in. Search engines smile upon long text articles and unique content.

Do not worry about getting every keyword phrase in your article multiple times, because the search engines are smart, and if you have a quality site, Google will rank you for keywords you never even tried to rank for. The biggest goal is sticking your main phrase in 2-3 times, and the others at least one time.

There ya go!  That’s SEO in a nutshell. Get as much information as you can about the subject, because it truly will benefit you in the end.  Learning SEO takes some dedication, but soon enough you’ll be an SEO pro.

Ways to improve your search engine results

So you’ve developed this spectacular new website. What’s next?  Well, possibly it’s time to jump into your new pile of money.  Lets step back for a minute.

The initial thing you have to do is score high rankings in the search engines.  Easy enough right? Almost, but there’s more. There are quite a few steps you need to take before you seeing skull-crushing results from search engine browsers.

Your primary challenge will be to promote traffic to your site.  This involves search engine optimization (SEO). This is a very active topic on the internet today and tons webmasters are getting involved.  Here are 3 simple steps to start you in the right direction

1. GENUINE CONTENT

This is an essential step for a site.  If you are looking your site to be rapidly indexed, unique content will attract the search engine’s attention.  This is what makes sites stand out in search engine results.

2. ENSURE YOUR KEYWORDS ARE PROMINENT ON YOUR SITE

This may seem obvious, but most of new webmasters forget to do this. Another item is to ensure your keywords are RELEVANT to your content. This will allow the search engines to relate your content to your keywords.

3. PROCURE BACKLINKS

This can be done by submitting to directories, posting articles, or looking for people to write articles for you.  Be sure to place your relevant keywords in these links as they will help create a stronger linkage to your site and its content.

By following these 3 quick steps you can drastically increase your visibility on search engines.  Comprehending these tips will give you the edge you need to crush your competitors.  To read more check out A Million Little Pixels for more SEO (Search Engine Optimization) tips and tricks. If this sounds like a ton of work, you can also speak to the extremely talented Search Engine Optimization professionals at http://www.masware.net.