Results of First Page Ranking

Here is a case study of the revenue that a client achieved by optimizing a single keyword that moved from the bottom of the second page of Google to a number 4 position, above the fold on the first page.

A client’s website had a ranking of 18 for their primary target keywords on the second page of Google’s natural search engine results. Considering the number of companies competing for a high ranking on this keyword, a position on the second page seemed like a good accomplishment, but the volume of sales leads was disappointing.

SEO Works

We focused our optimization efforts on improving the natural keyword ranking for this one target keyword. After some time and effort, the ranking for the keyword first moved to the number 9 position, and then to the number 4 position of the first page search engine results. The improved search engine ranking for this single keyword generated an increase in sales leads far more than expected, which subsequently converted to an increase in sales revenue amounting to over $1,000,000.

Tracking the Moves

The list below shows the search engine ranking relative to the number of sales leads that were generated from the company’s primary target keyword:

• Nov 08 – position 18 = 6 leads
• Dec 08 – position 9 = 31 leads
• Jan 09 – position 9 = 126 leads
• Feb 09 – position 4 = 102 leads
• Mar 09 – position 4 = 207 leads
• Apr 09 – position 4= 221 leads

Summary of Results

The increase in the number of monthly sales leads can be seen as the target keyword ranking moved up over the six month time period. The full benefit of the keyword moving from the 18^th to the 9^th position is reflected in the January total because the change occurred later in the month of December. The same applies to the move from position 9 to position 4 because the change occurred later in February.

For marketing managers and business owners who are wondering about the difference between having a major keyword listing on the first page of search results compared to the second page of results, this case study should provide some insight based on our experience.

It also shows an example of the potential benefit from having keyword search results listed above the fold of a web page as opposed to below the fold where viewers must scroll down to see more search listings.

There was clear evidence that a higher organic search engine ranking can dramatically affect sales lead generation and company revenue, in this case over ,000,000.

Written by Rick Smith: Online Advertising Agency, Auto Dealer Website SEO, Internet Marketing Services.

5 SEO Steps For Higher Rankings

For the Average person, SE Optimization is something that only people with years of experience can master. As a Guaranteed Houston SEO, I believe part of this misunderstanding is the result of all the misinformation spouted out by scores of people calling their self SEO experts. For some, this is because they don’t have a clue about SEO while many others do it because their Clients would stop paying them if they knew how easy it was to rank a web site. SE Optimization is not brain surgery people. It’s as simple as optimizing your website with a few keywords to tell the search engines what your Website is about. Make it easy for the search eninges to determine what your site is about and show them your site is relevant to the term being searched for and they will reward you with higher rankings.

For starters, the person in charge of obtaining the domain should make sure that the main keywords are part of the web address if you can arrange it. With everything being equal, a Website with keywords in the address will outrank a website without the keywords contained in the domain name.

Next up, the keyword or keyword phrase should be included in the Website’s Title. By doing this, you’re helping search engines like Google,Yahoo and MSN determine what your Website is about.

You should also use keywords in the Title of each page or article on your site, or at the very least, the Title of the page should contain your some keywords. This too helps the search engines come to a conclusion as to what the subject of the page is, what it’s about and how relevant it is to the search term being searched for. As an added benefit, the Website or Blog should be designed so that the Page Title is in the H1 tag. Search engines rely a great deal on the H1 to tell them what the page is about and how relevant it is. If you’re using a web design company company, make certain they know how to do this one little thing.

If you have that done, it’s important that the words you wish your website to rank higher for show up a few times in the content of the page. You should insert the keywords into the first paragraph somewhere and once or twice more in the article somewhere, especially near the end of the page. A few more times between the first and last paragraph is also a good idea, just be sure you work them at the first of the article and again at the end.

Lastly, probably the most important thing of SEO actually takes place off the page. In fact, it takes place off the site altogether. In my opinion, the most important thing in obtaining a higher ranking is backlinks pointing to your Web page. And it’s not enough to just get backlinks, these backward links need to have your keywords as the Anchor text of the links back to your site.

How important are backward links? I have ranked quite a few Websites that didn’t have the keywords in the URL, plus I can rank one that doesn’t have keywords in the Website Title, Page Title and in the Content (although it’s much, much harder to do), but without anchored backward links going to your web page, {it’s nearly impossible} to get ranked higher for any search terms that are the least bit in demand.

Ways to improve your search engine results

So you’ve developed this spectacular new website. What’s next?  Well, possibly it’s time to jump into your new pile of money.  Lets step back for a minute.

The initial thing you have to do is score high rankings in the search engines.  Easy enough right? Almost, but there’s more. There are quite a few steps you need to take before you seeing skull-crushing results from search engine browsers.

Your primary challenge will be to promote traffic to your site.  This involves search engine optimization (SEO). This is a very active topic on the internet today and tons webmasters are getting involved.  Here are 3 simple steps to start you in the right direction

1. GENUINE CONTENT

This is an essential step for a site.  If you are looking your site to be rapidly indexed, unique content will attract the search engine’s attention.  This is what makes sites stand out in search engine results.

2. ENSURE YOUR KEYWORDS ARE PROMINENT ON YOUR SITE

This may seem obvious, but most of new webmasters forget to do this. Another item is to ensure your keywords are RELEVANT to your content. This will allow the search engines to relate your content to your keywords.

3. PROCURE BACKLINKS

This can be done by submitting to directories, posting articles, or looking for people to write articles for you.  Be sure to place your relevant keywords in these links as they will help create a stronger linkage to your site and its content.

By following these 3 quick steps you can drastically increase your visibility on search engines.  Comprehending these tips will give you the edge you need to crush your competitors.  To read more check out A Million Little Pixels for more SEO (Search Engine Optimization) tips and tricks. If this sounds like a ton of work, you can also speak to the extremely talented Search Engine Optimization professionals at http://www.masware.net.