Big Mistake in New Online Marketer’s Web Design

I don’t know if every online marketer is similar to me. “I wish I had known then what I know now,” I frequently lament. The “then,” of course, is when I first ventured into the Internet business arena. I could easily fill a large book with important things that I didn’t know how to do but that I tried, anyway. It’s unbelievable how many tasks that had consumed hours of my precious time had to be redone, once I overcame my ignorance bit by bit.

Periodically I try to share one of those bits of wisdom that have in time come my way. I identify one or two simple realities of the online business world about which I had been ignorant and that cost me a lot of money, a lot of wasted energy or, usually, both. I hope you find these useful.

Here is today’s life altering advice: Every page on a website is a landing page.

I actually believed that every prospective customer who came to my site would first come to my home page. They would all digest the valuable content there and progress through my site in an orderly fashion, like third graders marching to music class.

If I had been wise enough to engage a professional to explain to me how web users actually find my website and how they act once they get there, my websites wouldn’t have looked the way they did those early years. They may not have been as pretty, but they might have produced a respectable income. I needed to either contract with an outside expert, take much more time to learn before acting or had someone with Internet marketing experience design a web site for me that could have met my expectations much sooner.

My business would have reached a decent level of success much sooner if I had known these things:

* Understand that search engines do not view the Internet as a collection of websites; instead they see a collection of individual pages

* Recognize that each page on a web site should be created with the goal of achieving the ultimate purpose of the site (obtaining the desired action on the part of the visitor)

* Track real human beings to see how they move through my website, which is often very different from the way that I expected that they would

* (And this one is most directly related to the tip…)Know that collectively, for most business sites, the “inside” pages of a site receive more traffic than the home page

* Recognize that an aesthetically pleasing page is not the same as a productive page

* We should all “bite the bullet” and spend some money wisely in the early stages of our business development, because that will lead to greater income sooner than if we behave as the iconic Mr. Scrooge

I actually love the process of designing the architecture of business websites, now that I actually understand it, so I probably would still not do what I recommend to you: Hire a professional Internet marketer to build yours. But, when I build my first site, I needed to learn so much more before I moved on to the fun part–fun part for me, at least. Meanwhile, there were plenty of other tasks that I could have had done professionally to allow me more time for my learning.

Written by Lifestyle Review Editor - Visit Website